Press Release FAQs

A press release is an announcement that is printed and distributed to members of the press for the purpose of seeking media attention.

Press Release uses online media to spread the word about you, your company, your product and your services.

A press release is a fantastic way to announce a grand opening of a new business. It is also great for announcing a large sale or promotion being offered on your website or even in your store.

If your site offers a unique tool, feature, movie file or other interesting piece of content, a press release will help increase awareness of your website within your industry.

When a press release is optimized for keyword phrases that get searched for frequently in the major search engines, a press release can also help you with ranking high in the Search Engine Results Pages (SERPs).

Optimizing a press release for the search engines includes professional keyword research, placing these keyword phrases strategically throughout the content of the release in order to show the search engines what the release is about.

If you are going to distribute a press release online via RSS feed, the press release contents will be displayed on many websites that get visited by search engines frequently.

If the search engine spiders are going to be crawling that site, it is a good idea to take advantage of this opportunity by placing well-researched keyword phrases into the press release for maximum search engine visibility.

Many different angles can be used to create a newsworthy story for your press release. PressRelease.im’s professional copywriters are experts at coming up with creative ideas for your pitch. We’ll be happy to work with you and make recommendations. Here are some ideas to consider:

• A special event or sale
• Achieving significant recognition in your industry
• Inventing, manufacturing or releasing a new exciting product or service
• Performing an important service to the community
• Being present at or involved in a major news event
• Joining or taking leadership in a professional or community service organization
• Offering apprenticeships, training programs, classes or opportunities to volunteer
• Teaching, lecturing, presenting or having products/services featured at a professional conference or trade show
• Grand opening of a site or a redesign of it
• Educational achievements of your staff relating to your industry

We cannot guarantee page one rankings on search engines.  Press Release is primarily a service that promotes your site to multiple news channels and creates awareness for your site. But since the release is optimized, it can help in your search engine optimization efforts.

For best results, consider our Full Service Distribution Package.

It’s very tough to predict a definite number of views your press release will receive since many factors go into this.  A few factors include the angle of the story, the timeliness of the release and the amount of other news that occurs when your release goes out. Typically, clients see 10,000 to 200,000 views.

Our Online Press Releases can be beneficial in many ways.  Each announcement is unique to the business. We submitt your press release to over 800 online  blog, social media and article sites as well as over 33,000 news and media sites. Your business will get great exposure!

Your press release will be optimized for keywords that have been researched specifically for your business.  They are determined to have high traffic and relatively low competition. This may help the release be discovered by more people.  Your Online Press Release will include backlinks to your site from these keywords. These keyword-rich quality backlinks are a valuable addition to your website’s overall SEO strategy.

Once we have prepared a draft of the press release, we will send it to you for approval. You can make any edit requests at that time. The press release represents your business and we want you to be proud of what is distributed on your behalf. We will not release without your approval.