How To Distribute Effective News Releases

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Some quick tips for making your news or press release effective:

-Your headlines should be no more than 80 characters in length including spaces

-The optimal length for a press release is between 300 and 800 words

-Blog posts should be reformatted into traditional news or press release style

-Limit the number of Web page links in your press release to 3-5 depending on it’s length

-Using industry jargon in your news or press release is fine, as long as you include samples and definitions that will help those outside the industry understand them

    Here are some examples of announcements that will make for effective news or press releases:

  • Organizational milestone, such as 5 years in business
  • Your organization or product won an award
  • Your business is expanding
  • A new product or service launch
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