How To Distribute Effective News Releases

Some quick tips for making your news or press release effective:
-Your headlines should be no more than 80 characters in length including spaces
-The optimal length for a press release is between 300 and 800 words
-Blog posts should be reformatted into traditional news or press release style
-Limit the number of Web page links in your press release to 3-5 depending on it’s length
-Using industry jargon in your news or press release is fine, as long as you include samples and definitions that will help those outside the industry understand them
- Here are some examples of announcements that will make for effective news or press releases:
- Organizational milestone, such as 5 years in business
- Your organization or product won an award
- Your business is expanding
- A new product or service launch