Common Press Release Mistakes

Below are some of the most common errors and mistakes people make when writing a press release. There are no second chances for first impressions!

Upper Case – Submission of a press release in all upper case characters is a no-no. The headline and body of your press release should be in proper case.

Grammatical Errors – Even the best writers miss grammatical errors and typos. PROOFREAD, edit and re-proof your press release. Never compose your release online. If you need editorial assistance, we offer professional writing services along with our press release distribution services.

BUY ME! – A press release should not be written like an advertisement. Remember that journalists are NOT your marketing partners. They are not there to sell your product, that’s what you do. They are just relaying information about you and your product. A good press release informs the media. If your press release screams, “BUY ME!”, rework it.

Too Much Hype - If your press release contains too many “hype flags,” it will trip spam filters and intercept your press release before it reaches its destination.  Examples of “Hype Flags” include an abundance of exclamation points or wild product and service claims. Save the hype for your website and sales letters.

Formatting Errors - Make sure that your press release is properly formatted.

Word Wrapping - Let your sentences wrap naturally. Please do not place a hard return at the end of each line. Include a hard return only at the end of each paragraph.

Learn more about how to write a successful news release. If you would like further assistance, PressRelease.im offers full writing, editing, search engine optimizing and distribution services. For assistance, contact us at 864-354-6678